Work is one of the most significant relationships in our lives. It can shape our worldview, determine our social status and dictate how we spend much of our time. However, our jobs can often become consuming, exhausting, and run us ragged.
Kindred is a consultancy which aims to address this, by helping businesses work more harmoniously with their people using a psychological understanding of workplace behaviour.
Despite a long history, organisational psychology is largely misunderstood. Kindred’s new brand needed to make their practice clear, and showcase the contribution they can make to workplaces. The brand centres around a logo of someone happily looking over their work, within a pink circle representing a cranium. Cues of office nostalgia were then repurposed to inform typography and layout choices.
