Rākaunui is a vineyard named after the 17th night of Maramataka, the Māori lunar calendar which marks the phases of the moon in a lunar month.
Each night of Maramataka has a name, accompanied by guidance around fishing, gardening and other activities in the natural world. Rākaunui is considered the highest-energy phase of the month when the moon is at its fullest.
The identity needed to be understated, premium, and cut through over 170 competitors in the Marlborough area, which generates around 70% of New Zealand’s wine. Phases of the moon found in lunar calendars inspired a lunar pattern that can flex across bottle labeling and merchandise, and further simplified into a bundle of grapes to serve as the vineyard’s logo.