Meet Rocki — Rockit Apples’ new sidekick, created to amplify their brand with cheekiness and spread Rockit goodness all around the world.
Rocki was created to add another dimension to the brand’s unique personality. Like Rockit’s apples, Rocki is small in size, but big in attitude. We crammed all of Rockit’s unstoppable energy into just two pip-shaped eyes and a leaf. And soon enough, Rocki was taking on a life of his own.
By keeping Rocki as simple as possible, we left the door open for future customisation and made it possible for him to appear in any situation — everything from brand films to experiences, signage to vehicle livery, corporate communications and even a video game!